In the midst of drab and dreary January, there isn’t much to be cheerful about. But one thing we can definitely get cheerful about is predicting the buzziest skincare trends we can expect to see in 2019.
Transparency
Long gone are the days when customers purchased products on face value alone. Now we want to see the ingredients list. We want to know which type of vitamin A or C is used in a product, and what is the pH of a cleanser or acid exfoliant. In turn and to keep up with the competition, this forces the brands to be more transparent about their formulas. Mass-market brands will be forced to improve their ways because frankly, the alternative just will not do. Customers expect and reward transparency.
Ever since the inception of Ishtar, we believed in providing the customer all the information they need to make an informed choice about their purchases. You can find the percentages of our leave-on acid treatment serums on the product’s dedicated pages. The full ingredients list for all of our products is available both on the packaging and our website. And if you can’t find the information you need, please do contact us so we can help.
Prebiotics and Probiotics
In 2018 probiotics exploded onto the beauty scene. It was all about healthy skin microbiome. You can expect the trend to continue with the emphasis this year being on prebiotics. The beauty of prebiotics is they help protect and restore the healthy skin microbiome, feed the skin-friendly bacteria and discourage troublesome bacteria that can lead to acne. They equally protect against environmental pollution and the effects it can have on the skin. Our Skinbiotica Daily Defence, Ultralase 10 and Ultralase 15 serums all contain prebiotics.
Retinol and its derivatives
Retinol has been around for a long time. The thing is it is for a valid reason. It is one of the most researched ingredients there is, and it works. It reduces fine lines and wrinkles. It helps to reduce acne and acne related scarring, repairs sun damage, and boosts collagen. The trend of using retinol products (both prescription and over-the-counter alternatives) will continue. Customers demand ingredients proven to work.
Skin Diet
2019 is all about streamlining our skincare routines. The trend known as Skin Diet or Skip-Care originated in Korea (you can read our thoughts on the trend in one of our older blog posts). It boils down to focusing on the fundamental basics of a skincare routine. Cleanse/treat/moisturise. Customers want fewer steps in their routine. The products need to be highly effective and target different skin concerns.
Plant extracts and oils
Every year brings a new hero ingredient or two, usually in a form of a plant extract or oil. One of the buzziest ingredients is Bakuchiol. It is a natural substance derived from the babchi seeds (from a plant called Psoralea Corylifolia). Why is it so popular all of a sudden? Because it contains a chemical compound that is similar to retinol in the effects it has on the skin.
Also, expect more products with Moringa seed extract. It has antioxidant properties, it is full of essential fatty acids and it is rich in cytokinins. Products with Kiwi (due to its high vitamin C content) and Broccoli will probably also crop up.
When it comes to oils, CBD and Hemp seed oils are not reserved for health food stores anymore and are becoming more mainstream.
